Showing posts from May, 2021

The Delivery Dilemma: Avoiding Cart Abandonment

 Customers want convenience. In the age of Amazon, it is increasingly common for shoppers to expect every step of the shopping process to be catered to them. This extends to how they receive the item, be it shipping, delivery, or being able to simply walk into the store and grab what was purchased via in-store pickup. In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year 1 . However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 2017 2 and 8% wanted delivery via personal concierge service (although this number is growing) 3 . There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t

Do Brick-and-Mortar Stores Really Need An Online Presence?

 The short answer? Yes. The reach of the internet is so enormous it's difficult to truly comprehend. To give you an idea, here are two statistics that may put things into perspective: There was an average of 3.5 billion Google searches every day in 2018 1   As of year's end 2018, there were 7.6 billion people in the world 2 This means that every day, there were almost as many searches as half of the world's population. People spend a lot  of time on the internet. That's why it's so vital that businesses have an online presence. I'm not referring to selling online (although I'll make a case for that as well). Businesses often overlook one of the largest decision-making factors when people make a purchase: information. Being Found in The Age of Information Author Arthur C. Clarke said, "getting information from the internet is like getting a glass of water from Niagra Falls." He's not incorrect - when I was writing this post, I Go

The Internet’s Farmers Market: 3 Reasons to Join an Online Marketplace

 Anyone who has been to a Farmers Market knows why they’re popular. There’s something unique about finding specialty items, discovering products you didn’t know existed, and exploring the astronomical number of items sold in one place. Their growth (a 79% 1  increase over a 10 year period) shouldn’t come as a surprise. After all, when was the last time anyone saw a lone stand selling artisanal honey? Such a stand would be difficult to generate awareness and inspire turnout, not to mention ensuring all the paperwork was in place and the structures were set up correctly. Now imagine our artisanal honey seller wants to sell online. Instead of deciding whether to sell at a stand or a farmers market, they have to decide between an independent website and joining a marketplace. When making this decision, there are many factors that have a large impact but aren’t immediately obvious. Having a mobile-compatible platform, the marketing reach to attract people, and the technical k

The Retail Apocalypse is Here. Make Sure You're Not Next.

  Within 48 hours, four major changes have announced that between them, about 500 stores are closing. As of February 2019, more than 4,300 store closures have been announced for this year alone. The so-called “retail apocalypse” is here; make sure your store isn’t next.  Join Samyata Store today and start earning more money. Download the apps on the Play or App Store, or click here to learn more. The above video was taken from ABC News. Watch it on their website here .

The Samyata Ecosystem - A New Way to Shop

    We are excited to announce the Samyata Ecosystem! Fusing digital and physical, Samyata is working to change the face of retail. We want to take the advantages of big box stores like Target and Walmart and make them available to everyone, leveling the playing field. Based on geographic location, the ecosystem has three parts: Samyata, Samyata Store, and Samyata Personal Shopper, bringing all aspects of buying/selling into one, seamless experience. Shopping is all about convenience - we want to know what we’re buying and we want it ASAP. E-commerce can be frustrating because it takes a day or more to actually get the product, but it can be equally frustrating to figure out if a store near you carries it. The Samyata app fixes that. Shoppers search for a product and can see the stores near them that have it in stock, letting Shoppers get what they’re looking for immediately. In the middle of a project you can’t step away from, or just don’t want to leave your house? No